Soft Touch AB in cooperation with Bevego
Soft Touch AB has had discussions with Bevego about introducing a tailormade range of gloves for Bevego's customers for quite some time. Since a few weeks back, cut-resistant and assembly gloves from Soft Touch AB under the brand Hanvo® Bestgrip were launched in 14 of Bevego's stores.
Bevego is one of Sweden's leading wholesaler and distributor in sheet metal, technical insulation and ventilation for professionals in construction. The company was founded by experienced experts in the business back in 1994. The main office is located in Alingsås with outlets and manufacturing units present throughout Sweden.
"It's fun to start new cooperations to develop our product range and always be able to offer our customers the best that the market has to offer. Hanvo® Bestgrip makes very high-quality products and is an excellent supplement to our current range of gloves. I believe and hope our customers will appreciate the products, and I think the gloves will add value to their work." says Carola Lundin, product manager in construction sheet metal at Bevego.
"We connected with Bevego earlier this year and have bounced ideas on what is suitable for their customers. The developed range we carefully selected and that we can try this in 14 outlets is really exciting. A new way of working with retail exposure makes it even better. We can present the models and the information in an easy to understand manner to make it easier for the customer to choose the right glove." says Oskar Karlsson, regional sales manager at Soft Touch AB.
Four of the ten models that were selected are cut-resistant gloves focusing on metalworkers. The other models are assembly and winter gloves, but the range may expand after evaluation and feedback from Bevego's customers.
"Bevego work just like us with good, strong values and focusing on the customer. Choosing Hanvo® Bestgrip as their range only felt natural since it suits their customers both in function and price. We've managed to get both these parameters right. Now that we have visited their outlets around Sweden educating staff and meeting their customers, this cooperation's mental image has only improved. It is looking good for our cooperation." Oskar concludes.
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